<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Video Consult</title>
	<atom:link href="http://videoconsult.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://videoconsult.wordpress.com</link>
	<description>A Guide To Using Video For Marketing &#38; Corporate Use ~ an extension of PearsonMedia.net</description>
	<lastBuildDate>Fri, 19 Aug 2011 23:34:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='videoconsult.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Video Consult</title>
		<link>http://videoconsult.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://videoconsult.wordpress.com/osd.xml" title="Video Consult" />
	<atom:link rel='hub' href='http://videoconsult.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Don&#8217;t Compete On Price</title>
		<link>http://videoconsult.wordpress.com/2009/03/29/dont-compete-on-price/</link>
		<comments>http://videoconsult.wordpress.com/2009/03/29/dont-compete-on-price/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 19:58:20 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=159</guid>
		<description><![CDATA[If your service is the same as others, then only price will determine the selection outcome. Even the strongest client relationships erode quickly in the face of a cheaper supplier!~ an excerpt from newbusinesshunter.net It is more important that every business, including yours and mine, offers more value to clients than simply what is written [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=159&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2009/03/29/dont-compete-on-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Video Increases Ad Response Rate 49%</title>
		<link>http://videoconsult.wordpress.com/2008/12/13/video-increases-ad-response-rate-49/</link>
		<comments>http://videoconsult.wordpress.com/2008/12/13/video-increases-ad-response-rate-49/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 04:26:36 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=135</guid>
		<description><![CDATA[MarketingSherpa has released a case study on the response rates of ads that incorporate various tactics to increase ad effectiveness. Its no accident that two of the top three spots are filled by the visual mediums of Photography and Video.  Their findings show that Photography of people increases an ad&#8217;s response rate by 53.2%, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=135&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/12/13/video-increases-ad-response-rate-49/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>

		<media:content url="http://videoconsult.files.wordpress.com/2008/12/chartofweek092308mk3.gif" medium="image">
			<media:title type="html">chartofweek092308mk3</media:title>
		</media:content>
	</item>
		<item>
		<title>Bridging The Distance Between Strategy &amp; Design!</title>
		<link>http://videoconsult.wordpress.com/2008/12/05/bridging-the-distance-between-strategy-design/</link>
		<comments>http://videoconsult.wordpress.com/2008/12/05/bridging-the-distance-between-strategy-design/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 04:39:24 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=117</guid>
		<description><![CDATA[When I found this slideshow, I knew it was something that had to be shared. &#8220;The Brand Gap&#8221; is a book that addresses bridging the gap that often exists between an entity&#8217;s branding strategy and their branding design work. The book&#8217;s publishers have released an abridged version of this book, and have made it available [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=117&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/12/05/bridging-the-distance-between-strategy-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Getting People&#8217;s Interest With Video, Part II</title>
		<link>http://videoconsult.wordpress.com/2008/12/05/getting-peoples-interest-part-ii/</link>
		<comments>http://videoconsult.wordpress.com/2008/12/05/getting-peoples-interest-part-ii/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:43:57 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[knowing your audience]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=101</guid>
		<description><![CDATA[In the previous post, we compared three insurance television ads and closely examined their unique approach to delivering their messages. As a brief addition to that post I just wanted to say that the reason why an artfully crafted video works far greater than a video which merely presents information matter of factly has to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=101&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/12/05/getting-peoples-interest-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Getting People&#8217;s Interest With Video, Part I</title>
		<link>http://videoconsult.wordpress.com/2008/12/04/succeed-in-marketing-through-art/</link>
		<comments>http://videoconsult.wordpress.com/2008/12/04/succeed-in-marketing-through-art/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 21:49:26 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[knowing your audience]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=81</guid>
		<description><![CDATA[People don’t read ads, they read what interests them – and sometimes that just happens to be an ad.&#8221; ~Howard Gossage A greater number of videos being developed by corporations and businesses would see more success if the people behind them attended to Howard&#8217;s words. The eagerness with which companies are embracing web video and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=81&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/12/04/succeed-in-marketing-through-art/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Interviews: Their Role In Your Video</title>
		<link>http://videoconsult.wordpress.com/2008/12/01/interviews-their-role-in-your-video/</link>
		<comments>http://videoconsult.wordpress.com/2008/12/01/interviews-their-role-in-your-video/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 00:29:41 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Understanding Your Video]]></category>
		<category><![CDATA[marketing video]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=49</guid>
		<description><![CDATA[Interviews are a primary component within the world of corporate video. They appear in the form of the CEO interview, the customer testimonial, the project manager&#8217;s product feature overview, etc. It is a rare video indeed that does not possess one form or another of the sit-down interview. So if interviews carry so much weight, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=49&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/12/01/interviews-their-role-in-your-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>

		<media:content url="http://videoconsult.files.wordpress.com/2008/12/doc_interviewlocation1.png?w=300" medium="image">
			<media:title type="html">doc_interviewlocation1</media:title>
		</media:content>

		<media:content url="http://videoconsult.files.wordpress.com/2008/12/doc_location2.jpg" medium="image">
			<media:title type="html">doc_location2</media:title>
		</media:content>
	</item>
		<item>
		<title>Video vs. White Papers</title>
		<link>http://videoconsult.wordpress.com/2008/11/30/video-vs-white-papers/</link>
		<comments>http://videoconsult.wordpress.com/2008/11/30/video-vs-white-papers/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 21:07:01 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[When & Where of Video Usage]]></category>
		<category><![CDATA[online video marketing]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video strengths]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=9</guid>
		<description><![CDATA[A video is for introductions, developing interest, and enticing to the point of purchase on behalf of a product or service. White papers on the other hand are for examining in much closer (and specific) detail whether or not the exact specifications of a product is a proper fit for a business&#8217; technical requirements. So [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=9&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/11/30/video-vs-white-papers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Two Principles For Your Next Video</title>
		<link>http://videoconsult.wordpress.com/2008/11/30/two-principles-for-your-next-video/</link>
		<comments>http://videoconsult.wordpress.com/2008/11/30/two-principles-for-your-next-video/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 21:06:09 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Free Tips]]></category>
		<category><![CDATA[marketing principles]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=7</guid>
		<description><![CDATA[Here is a re-print of something I contributed to the discussion area of one of my LinkedIn groups. Marketing boils down to effective communication. To effectively communicate anything one must adhere to two important principles. First, it is important to successfully relate the benefits of a product or service in terms that the target customer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=7&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/11/30/two-principles-for-your-next-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Snippet #1: Dressing The Part</title>
		<link>http://videoconsult.wordpress.com/2008/11/30/snippet-1-dressing-the-part/</link>
		<comments>http://videoconsult.wordpress.com/2008/11/30/snippet-1-dressing-the-part/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 21:05:21 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Free Tips]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=5</guid>
		<description><![CDATA[We&#8217;ve all heard the adage that you must dress for the job you want and not for the job you have. The same holds true for your video. The production quality of your program is very much like the outfit you&#8217;d wear to work. We all know that people judge others on each other&#8217;s personal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=5&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/11/30/snippet-1-dressing-the-part/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
		<item>
		<title>Snippet #2: Are You Talking To Me?</title>
		<link>http://videoconsult.wordpress.com/2008/11/30/snippet-2-are-you-talking-to-me/</link>
		<comments>http://videoconsult.wordpress.com/2008/11/30/snippet-2-are-you-talking-to-me/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 21:04:06 +0000</pubDate>
		<dc:creator>Rick Pearson</dc:creator>
				<category><![CDATA[Free Tips]]></category>

		<guid isPermaLink="false">http://videoconsult.wordpress.com/?p=3</guid>
		<description><![CDATA[Who&#8217;s your target audience? If &#8220;everyone&#8221; is your answer, it is back to marketing school for you. You need to define a target audience. The majority of services and products have one or two. What are yours? Without detailed info as to who your demographic is, you cannot make informed decisions about program style, pace, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=videoconsult.wordpress.com&amp;blog=5697740&amp;post=3&amp;subd=videoconsult&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://videoconsult.wordpress.com/2008/11/30/snippet-2-are-you-talking-to-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Rick Pearson</media:title>
		</media:content>
	</item>
	</channel>
</rss>
